Campaigns
A campaign is an email you send to a group of contacts at once — a product update, an announcement, a newsletter. Instead of emailing people one by one, you write the message once, choose who should receive it, and let BridgeApp handle the sending and tracking.
How a campaign works
Section titled “How a campaign works”- Draft the campaign — give it a name and compose the email message.
- Choose recipients — build your audience from your customer contacts.
- Send — the campaign goes out to everyone on the list.
- Track delivery — see how each send is doing.
Campaign statuses
Section titled “Campaign statuses”A campaign moves through a few simple states:
| Status | What it means |
|---|---|
| Draft | You’re still working on it. Nothing has been sent. |
| Active | The campaign is live and sending. |
| Archived | You’ve put it away — kept for the record, no longer active. |
Delivery tracking
Section titled “Delivery tracking”For an active campaign, each individual send has its own delivery state so you can see what’s landing:
- Pending — queued, on its way.
- Sent — delivered to the recipient.
- Failed — couldn’t be delivered (for example, a bad address).
Reviewing failures helps you keep your contact list clean and your reach accurate.